With so many TV channels to choose from, is cable advertising effective? This is a question that we get every day. The answer is a resounding “YES!”.

However, like anything in life – you have to do it right.

How do you advertise on cable the “right” way and be effective at reaching your target audience? Planning. Lots of planning and plotting where to air your commercial on cable TV.

When your cable TV ad is repeatedly aired on the shows or channels that your target customer is watching, it often produces the desired results. Big results. The key is being targeted with where your cable advertising airs. Just “throwing it out there” to the lowest cost networks and hoping for the best, is not going to yield results.

That is why you should be weary of the “bargain basement” cable ad dealers out there who will sell you cable ads “for pennies on the dollar”. They are simply slipping your ad on any station they please (often low rated and rarely viewed programs) and then giving you a bill. While that bill may be low, it’s still money and time that could have been used to get your message in front of potential qualified new customers.

Compared to the cost of advertising on network programming (CBS, ABC, NBC, FOX), cable advertising is less expensive and more targeted. More targeted, equals a more qualified customer watching and soaking in your message. We can hand pick the programs that your target customers watch based on in-depth market research.

Cable advertising can also be broken down into “zones”. Giving you the ability to geo-target who sees you ad and only pay for the areas you want to reach. This can save you money and get your message in front of people who are more likely to use your products or services.

If you would like to learn more about cable advertising and see what it can do for your business, fill out the form below or give us a call direct (231)468-9972.