As network TV programming continues to attract fewer and fewer viewers, cable television viewership is on the rise. This is thanks to quality programming such as The Walking Dead, Breaking Bad, Mad Men and several other offerings. Shows such as these continue to draw larger audiences than many network TV shows during their initial airing and subsequent re-runs throughout the week.
This is great news for cable TV advertisers. Not only does it cost much less to advertise locally and nationally on cable TV programs; they also reach a more targeted audience than their more expensive network TV competition.
On-Demand programming is also seeing massive growth in viewership. Making it a very appealing option local and national advertisers.
On-demand cable programming offers advertisers a venue to put their commercials in front of consumers with-out the option for the viewer to “fast forward” through them.
It’s forced viewing that results in a big impact with a targeted audience. Plus, with on-demand programming there is no guessing as to how many people see a commercial. Often times on-demand cable advertising is sold in blocks of “impressions”, where the advertiser only pays for the views that it gets. No waste and no questions about viewer estimates from a ratings services.
