Does Cable Advertising Work?

Does cable advertising work? You’re running a tight ship. The money you put into the marketing of your business needs to come back, and then some. ROI is more than important, its required for most small and medium-sized businesses. We under stand that at Cable Advertising Group, and do every thing we can to make that a reality.

Q: How can we make cable advertising work for you? 

A: Strategy. 

We have been putting together cable advertising campaigns for years.

We know what people are watching and where.

We match this information to the target audience you need to attract and focus on airing your commercial in these places. It sounds simple, but it takes time and knowledge to do it right.

A successful cable advertising campaign is made up of two key ingredients:

  • A sold strategic schedule of airings.
  • A compelling and strong TV commercial.

Sure, anyone can sell you “cheap tv ads”, or “get you on the air”. But neither of these approaches will likely produce results (especially if there is no strategy involved).

We can help you find low-priced cable air times in any city or state in the nation, and put together a compelling and strong cable TV commercial to get your message across.

You can also use the commercial we create on social media, your website, at trade shows and anywhere you can display video. You own it. We don’t nickel and dime you with added fees for every place you put your commercial. Once you pay for, it – it is yours!

If you would like to explore what a cable advertising campaign would look like for business, give us a call direct at (231)468-9972. Or fill out the form below and we will get back with you right away to answer your questions and get you a plan!
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How Much Does Cable Advertising Cost?

You have a product or service that people want. But do they know you exist? That is the conundrum that every business faces. Cable advertising sounds like an appealing option, but how much does cable advertising cost?

You may be surprised to learn that cable advertising is in fact a low-cost option and one of the most targeted mediums available to you.

Since cable advertising can be targeted in more ways than any other advertising medium, you can keep costs low and focus your funds on getting your message in front of your target customers. This means less waste, and less chance that you will be paying to be in front of people who have no use for your products or services.

How targeted is cable? Very! Cable advertising can be targeted in the following ways:

  1. Geographically: Reach only the areas of your city that you want to reach.
  2. Demographically: There’s a show for everything these days. We can match your message to the shows that a potential customer is likely viewing.
  3. On Demand: Only air when someone presses play. Buy blocks of impressions and be sure your commercial is seen by a targeted audience.

Costs per airing in select areas and zones can be as low as $10 to $15 per airing.  Larger audiences will have a higher price tags depending on demand and reach of each individual show and zone a cable commercial airs in, sometimes $100+ in major cities and larger zones.

If you would like to find out how much cable advertising would cost for your business, give us a call direct (231)468-9972. Or fill out the form below and a cable advertising expert will get back to you right away!