Does Cable Advertising Work?

Does cable advertising work? You’re running a tight ship. The money you put into the marketing of your business needs to come back, and then some. ROI is more than important, its required for most small and medium-sized businesses. We under stand that at Cable Advertising Group, and do every thing we can to make that a reality.

Q: How can we make cable advertising work for you? 

A: Strategy. 

We have been putting together cable advertising campaigns for years.

We know what people are watching and where.

We match this information to the target audience you need to attract and focus on airing your commercial in these places. It sounds simple, but it takes time and knowledge to do it right.

A successful cable advertising campaign is made up of two key ingredients:

  • A sold strategic schedule of airings.
  • A compelling and strong TV commercial.

Sure, anyone can sell you “cheap tv ads”, or “get you on the air”. But neither of these approaches will likely produce results (especially if there is no strategy involved).

We can help you find low-priced cable air times in any city or state in the nation, and put together a compelling and strong cable TV commercial to get your message across.

You can also use the commercial we create on social media, your website, at trade shows and anywhere you can display video. You own it. We don’t nickel and dime you with added fees for every place you put your commercial. Once you pay for, it – it is yours!

If you would like to explore what a cable advertising campaign would look like for business, give us a call direct at (231)468-9972. Or fill out the form below and we will get back with you right away to answer your questions and get you a plan!
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How Much Does Cable Advertising Cost?

You have a product or service that people want. But do they know you exist? That is the conundrum that every business faces. Cable advertising sounds like an appealing option, but how much does cable advertising cost?

You may be surprised to learn that cable advertising is in fact a low-cost option and one of the most targeted mediums available to you.

Since cable advertising can be targeted in more ways than any other advertising medium, you can keep costs low and focus your funds on getting your message in front of your target customers. This means less waste, and less chance that you will be paying to be in front of people who have no use for your products or services.

How targeted is cable? Very! Cable advertising can be targeted in the following ways:

  1. Geographically: Reach only the areas of your city that you want to reach.
  2. Demographically: There’s a show for everything these days. We can match your message to the shows that a potential customer is likely viewing.
  3. On Demand: Only air when someone presses play. Buy blocks of impressions and be sure your commercial is seen by a targeted audience.

Costs per airing in select areas and zones can be as low as $10 to $15 per airing.  Larger audiences will have a higher price tags depending on demand and reach of each individual show and zone a cable commercial airs in, sometimes $100+ in major cities and larger zones.

If you would like to find out how much cable advertising would cost for your business, give us a call direct (231)468-9972. Or fill out the form below and a cable advertising expert will get back to you right away!







 

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More Watching Cable TV Than Ever Before

As network TV programming continues to attract fewer and fewer viewers, cable television viewership is on the rise. This is thanks to quality programming such as The Walking Dead, Breaking Bad, Mad Men and several other offerings. Shows such as these continue to draw larger audiences than many network TV shows during their initial airing and subsequent re-runs throughout the week.

This is great news for cable TV advertisers. Not only does it cost much less to advertise locally and nationally on cable TV programs; they also reach a more targeted audience than their more expensive network TV competition.

On-Demand programming is also seeing massive growth in viewership. Making it a very appealing option local and national advertisers.

On-demand cable programming offers advertisers a venue to put their commercials in front of consumers with-out the option for the viewer to “fast forward” through them.

It’s forced viewing that results in a big impact with a targeted audience. Plus, with on-demand programming there is no guessing as to how many people see a commercial. Often times on-demand cable advertising is sold in blocks of “impressions”, where the advertiser only pays for the views that it gets. No waste and no questions about viewer estimates from a ratings services.

If you would like to explore any of these highly appealing advertising options for your business give us a call direct (231)468-9972. Or fill out the form below, and one of our cable advertising experts will contact you right away to discuss the options in your area.







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Is Cable Advertising Effective?

With so many TV channels to choose from, is cable advertising effective? This is a question that we get every day. The answer is a resounding “YES!”.

However, like anything in life – you have to do it right.

How do you advertise on cable the “right” way and be effective at reaching your target audience? Planning. Lots of planning and plotting where to air your commercial on cable TV.

When your cable TV ad is repeatedly aired on the shows or channels that your target customer is watching, it often produces the desired results. Big results. The key is being targeted with where your cable advertising airs. Just “throwing it out there” to the lowest cost networks and hoping for the best, is not going to yield results.

That is why you should be weary of the “bargain basement” cable ad dealers out there who will sell you cable ads “for pennies on the dollar”. They are simply slipping your ad on any station they please (often low rated and rarely viewed programs) and then giving you a bill. While that bill may be low, it’s still money and time that could have been used to get your message in front of potential qualified new customers.

Compared to the cost of advertising on network programming (CBS, ABC, NBC, FOX), cable advertising is less expensive and more targeted. More targeted, equals a more qualified customer watching and soaking in your message. We can hand pick the programs that your target customers watch based on in-depth market research.

Cable advertising can also be broken down into “zones”. Giving you the ability to geo-target who sees you ad and only pay for the areas you want to reach. This can save you money and get your message in front of people who are more likely to use your products or services.

If you would like to learn more about cable advertising and see what it can do for your business, fill out the form below or give us a call direct (231)468-9972.







 

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