Wondering how to make a TV ad for your business? In this article, we will discuss how the process works and how you can have a great tv ad showcasing the best things your company has to offer.
To start off, unless you own professional editing equipment, are a professional voice over talent and have extensive experience creating professional motion graphics for TV you will likely need to hire a company that produces TV commercials. Creating a professional TV commercial goes far beyond windows movie maker or the iMovie.
It doesn’t have to be crazy expensive to make a TV ad!
Plus the process of creating your TV commercial it will require little more than answering a few questions on your part.
A production company like Cable Advertising Group or All TV Advertising has rates that start at around $800 to create a fully produced, professional TV ad featuring real actors, professional voice over and graphic work. They can keep the price low, because they have a vast library of stock images and video that they use to build the commercials, rather than having to go out and set up new film shoots for every single ad.
The production company will do most of the work when it comes making the tv ad, regarding writing, building the ad and finding the video and images to match the message. Before they can do this, though, you will need to be able to communicate a few key pieces of info about your business to them.
- Who is the ideal person to see the ad. (Who should the ad speak to?)
- What do you want that person to do after seeing the ad?
- What style of commercials are you comfortable with to represent your business? (funny, serious, straightforward, etc.)
- What type of offer do you want to put in the tv ad to give the viewer an incentive to take action?
Once you know the answers to these questions, you will be ready to have your TV commercial created!
