How Much Does Cable Advertising Cost?

You have a product or service that people want. But do they know you exist? That is the conundrum that every business faces. Cable advertising sounds like an appealing option, but how much does cable advertising cost?

You may be surprised to learn that cable advertising is in fact a low-cost option and one of the most targeted mediums available to you.

Since cable advertising can be targeted in more ways than any other advertising medium, you can keep costs low and focus your funds on getting your message in front of your target customers. This means less waste, and less chance that you will be paying to be in front of people who have no use for your products or services.

How targeted is cable? Very! Cable advertising can be targeted in the following ways:

  1. Geographically: Reach only the areas of your city that you want to reach.
  2. Demographically: There’s a show for everything these days. We can match your message to the shows that a potential customer is likely viewing.
  3. On Demand: Only air when someone presses play. Buy blocks of impressions and be sure your commercial is seen by a targeted audience.

Costs per airing in select areas and zones can be as low as $10 to $15 per airing.  Larger audiences will have a higher price tags depending on demand and reach of each individual show and zone a cable commercial airs in, sometimes $100+ in major cities and larger zones.

If you would like to find out how much cable advertising would cost for your business, give us a call direct (231)468-9972. Or fill out the form below and a cable advertising expert will get back to you right away!







 

More Watching Cable TV Than Ever Before

As network TV programming continues to attract fewer and fewer viewers, cable television viewership is on the rise. This is thanks to quality programming such as The Walking Dead, Breaking Bad, Mad Men and several other offerings. Shows such as these continue to draw larger audiences than many network TV shows during their initial airing and subsequent re-runs throughout the week.

This is great news for cable TV advertisers. Not only does it cost much less to advertise locally and nationally on cable TV programs; they also reach a more targeted audience than their more expensive network TV competition.

On-Demand programming is also seeing massive growth in viewership. Making it a very appealing option local and national advertisers.

On-demand cable programming offers advertisers a venue to put their commercials in front of consumers with-out the option for the viewer to “fast forward” through them.

It’s forced viewing that results in a big impact with a targeted audience. Plus, with on-demand programming there is no guessing as to how many people see a commercial. Often times on-demand cable advertising is sold in blocks of “impressions”, where the advertiser only pays for the views that it gets. No waste and no questions about viewer estimates from a ratings services.

If you would like to explore any of these highly appealing advertising options for your business give us a call direct (231)468-9972. Or fill out the form below, and one of our cable advertising experts will contact you right away to discuss the options in your area.